In 2024, the Mobile Point of Sale (POS) systems market in the Middle East and Africa was a rapidly growing segment of the retail and service industries. Core drivers included the escalating prevalence of cashless transactions across key economies such as Saudi Arabia, United Arab Emirates, Qatar, Egypt, and South Africa. Large-scale deployment of digital infrastructures, especially in Nigeria, Kenya and Israel, encouraged the increased adoption of Mobile POS systems. Regulatory policies favoring digital payments in regions like Saudi Arabia and the United Arab Emirates also drove demand.
Trends indicated a shift towards mobile transactions, with more consumers and businesses adopting digital wallets for their convenience and security. Development of high-speed internet and smartphone penetration, particularly in Saudi Arabia, United Arab Emirates and South Africa, further fueled this trend. Mergers and acquisitions, like the well publicized Kenyan POS software firm merging with a major South African tech company, had significant impacts on the regional POS landscape. Lastly, policy enforcement from central banks in Egypt and Nigeria mandated more businesses to utilize POS systems, impacting both market dynamics and user behavior.
The Mobile POS market heavily influenced a broad range of sectors, notably retail, financial services, and government services, reflecting the magnitude of change underway across the region. This transformation was facilitated by POS system providers working closely with banks and financial institutions to enhance overall customer experience.