Privacy Policy

Last updated:

MarketIQuest (“MarketIQuest”, “MIQ”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you:

  • visit our website www.marketiquest.com (the “Website”);
  • download or purchase our market research reports or services; or
  • interact with us by email, phone, social media, or forms.

Please read this Policy carefully. By using our Website or services, you agree to the practices described here.

1. Who We Are

MarketIQuest is a market research and insights company. We provide:

  • syndicated market research reports,
  • custom research, consulting, and go-to-market support, and
  • related digital content such as Excel data sheets, presentations, and dashboards.

This Privacy Policy applies to MarketIQuest and its website. If we launch separate products or sub-brands with different privacy practices, we will clearly mention that or publish additional notices.

2. What This Policy Covers

This Policy applies to personal information we collect when you:

  • browse or use our Website;
  • fill any form (contact, enquiry, download, newsletter, job application, etc.);
  • purchase a report or service;
  • communicate with us by email, phone, WhatsApp, or other channels; or
  • interact with our marketing campaigns (for example, ads on LinkedIn, Google, Meta).

does not cover third-party websites or services we link to. See Section 13 below.

3. Information We Collect

We collect three broad types of information:

3.1 Information you provide directly

This includes information you give us when you:

  • request a sample or demo;
  • purchase a report;
  • submit an enquiry;
  • subscribe to newsletters; or
  • apply for a job.

Typical examples:

  • Name and job title
  • Company name and industry
  • Business email address and phone number
  • Country and city
  • Billing and invoicing details
  • Any information you include in free-text fields or attachments (for example, project brief, CV).

We collect this information so we can respond to your request, deliver our products, and maintain our relationship with you.

3.2 Information collected automatically

When you visit our Website, we automatically collect some technical information, often called “log data” or “traffic data”, for example:

  • IP address and approximate location;
  • browser type and version;
  • device type and operating system;
  • pages visited, time and date of visit, time spent on pages;
  • referring website or campaign (if any).

We may use tools like Google Analytics or similar analytics services to understand how visitors use our Website and to improve our content and user experience.

3.3 Cookies and similar technologies

We use cookies and similar technologies to:

  • remember your preferences (for example, forms and language);
  • understand how you use the site;
  • improve our pages and navigation;
  • support marketing and remarketing (for example, showing ads based on previous visits).

You can control cookies in your browser settings (see Section 8).

3.4 Information from third parties

We may receive limited information about you from:

  • payment gateways (for example, confirmation that a payment is completed);
  • email marketing tools or CRM systems;
  • webinar / event platforms;
  • professional networks or marketing partners (for example, if you fill a lead form on LinkedIn).

We use this information only for the purposes described in this Policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

  1. To provide our services
    • process and deliver report purchases;
    • provide access to samples, demos or proposals;
    • respond to enquiries and support requests.
  2. To improve our Website and content
    • analyze how visitors use our site;
    • fix technical problems;
    • optimize navigation, layout, and content.
  3. To communicate with you
    • send transactional emails (invoices, access links, project updates);
    • send updates about purchased products;
    • send newsletters, product updates, or marketing emails (only if you have given consent or where permitted by law).
  4. For marketing and sales
    • understand which industries and regions are engaging with our content;
    • follow up on leads that match our services;
    • run remarketing and lookalike campaigns where allowed.
  5. For security and legal compliance
    • protect against fraud, abuse, or misuse of our Website;
    • comply with laws, court orders, or requests from authorities;
    • enforce our Terms & Conditions and licensing rules.

We do not sell personal information in the usual sense of selling user lists to unrelated third parties.

5. Legal Bases (for EEA/UK and similar regions)

If you are in the European Economic Area (EEA), UK, or a region with similar data protection laws, we process your personal data on one or more of these legal bases:

  • Contract – to provide the report or service you requested or purchased.
  • Consent – for certain marketing emails, cookies, or optional forms.
  • Legitimate interests – for analytics, improving services, and limited B2B marketing where allowed.
  • Legal obligation – to comply with tax, accounting, or regulatory requirements.

You can withdraw your consent at any time (for example, by using unsubscribe links or contacting us).

6. How We Share Information

We may share your information with:

  1. Service providers / vendors
    Trusted third parties who help us operate our business, such as:
    • web hosting and cloud infrastructure;
    • analytics and tag management;
    • email and marketing services;
    • payment processors;
    • CRM and support tools.

    They only receive the information needed to perform their services and are expected to protect it appropriately.

  2. Professional advisers
    Such as lawyers, auditors, or consultants, where necessary for running our business or handling disputes.
  3. Legal and regulatory reasons
    We may disclose information if required to:
    • comply with a law, regulation, legal process, or government request;
    • protect our rights, property, or safety, or that of our customers or the public.
  4. Business transfers
    If we are involved in a merger, acquisition, funding, or sale of assets, your information may be transferred as part of that transaction (subject to appropriate confidentiality protections).

We do not sell personal data to data brokers or marketing list companies.

7. How Long We Keep Your Information

We keep personal information only for as long as needed for the purpose it was collected, including:

  • to fulfil your requests and provide services;
  • to comply with legal, tax, or accounting obligations;
  • to resolve disputes and enforce agreements.

When information is no longer needed, we will delete it or anonymize it, where reasonably possible.

8. Cookies and Your Choices

8.1 What are cookies?

Cookies are small text files stored on your device when you visit a website. They help remember your actions and preferences over time.

8.2 How we use cookies

We may use cookies and similar technologies to:

  • remember your basic preferences (for example, form data);
  • understand how our pages are performing;
  • support analytics and A/B testing;
  • support marketing and remarketing campaigns.

Some cookies are set by us (first-party cookies) and some by third parties (for example, analytics or advertising partners).

8.3 Managing cookies

You can usually control cookies through your browser settings:

  • block all cookies;
  • block cookies from specific sites; or
  • clear cookies when you close the browser.

If you block or delete cookies, some features of the Website may not work properly.

9. Security

We use reasonable technical and organisational measures to protect your information from loss, misuse, or unauthorised access, such as:

  • HTTPS / SSL encryption for data in transit;
  • restricted access to systems and data;
  • strong passwords and access controls for internal tools.

However, no system can be guaranteed as 100% secure. You also play a role in security by keeping your devices and accounts protected.

10. Children’s Privacy

Our Website and services are aimed at businesses and professionals, not children. We do not knowingly collect personal information from children under 16 years of age.

If we learn that we have collected personal information from a child, we will delete it as soon as reasonably possible. If you believe a child has provided us data, please contact us.

11. Your Rights and Choices

Your privacy rights depend on where you live. In general, you may have the following rights (subject to local law):

11.1 Access and correction

You may have the right to:

  • ask if we hold personal information about you;
  • request a copy of that information;
  • request correction of inaccurate or incomplete information.

11.2 Deletion and restriction

In some cases, you may request that we:

  • delete your personal information; or
  • restrict how we use it (for example, stop using it for marketing).

We may need to keep certain information for legal or contractual reasons, even if you request deletion.

11.3 Marketing communications

You can opt out of marketing emails at any time by:

  • clicking the “unsubscribe” link in any email, or
  • contacting us using the details in Section 14.

We may still send you non-marketing emails, such as purchase confirmations and important service notices.

11.4 GDPR (EEA/UK) rights

If you are in the EEA/UK and data protection laws apply, you may also have rights to:

  • data portability (receive your data in a structured, commonly used format);
  • object to certain processing (for example, direct marketing);
  • withdraw consent at any time if processing is based on consent;
  • lodge a complaint with your local data protection authority.

11.5 California and similar laws

If you are in California or a region with similar laws, you may have rights to:

  • know the categories of personal information collected about you;
  • request deletion of certain personal information;
  • know whether your information is “sold” or “shared” (we do not sell personal data in the usual sense).

We will respond to such requests as required by applicable law and may need to verify your identity before acting.

To exercise any of these rights, please contact us using Section 14.

12. Third-Party Websites and Services

Our Website may contain links to other websites, tools, or platforms (for example, payment gateways, webinar tools, or social networks).

We are not responsible for the privacy practices or content of those third-party sites. When you leave our Website, please review the privacy policy of the new site you visit.

13. International Transfers

We may store and process your information in servers located in different countries. As a result, your data may be transferred to a country that has different data protection laws than the country where you live.

Where required by law, we will take appropriate steps to ensure that such transfers are made under suitable safeguards (for example, standard contractual clauses).

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

  • changes in our services;
  • changes in applicable laws; or
  • improvements in how we communicate our practices.

When we make changes, we will update the “Last updated” date at the top of this page. Significant changes may be notified by email or a notice on our Website where appropriate.

15. How to Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or your personal information, you can contact us at:

  • Email: sales@marketiquest.com
  • Website: https://www.marketiquest.com