Decision-Aligned Scope
We co-define objectives, decision timelines, confidence thresholds, and must-have outputs to fit your internal use-cases.
Bespoke Intelligence
Customized Research
Every business challenge is unique, and your research should be too. Our Customized Research services are designed to answer your specific questions with clarity and depth. By combining primary data, expert perspectives, and targeted analysis, we create a roadmap tailored to your exact needs. From market entry strategies to complex investment decisions, MarketIQuest provides the evidence you need to move forward—without the noise of irrelevant data.
What You Get with a Custom Study
Targeted Primary Research
Interviews and surveys with buyers, channel partners, KOLs, and competitors to validate market signals that public sources miss.
Opportunity Sizing
Top-down and bottom-up models with clear assumptions, sensitivity ranges, and what would change our view.
Go-to-Market Intelligence
Entry barriers, pricing references, partner scans, and buying criteria to inform positioning and motion design.
Competitor & Benchmarking
Landscape mapping, capability deep dives, win/loss signals, and strategy teardowns—no fluff, just signals you can act on.
Executive-Ready Outputs
Board-level narratives, dashboards, and appendices you can share directly—plus workshops with your stakeholders.
Why Customized Research?
Customized research cuts through the guesswork. We dig into your exact decision, market entry, pricing, partner picks, PMF checks, or diligence, with methods tailored to your ICP. Think expert interviews, buyer/user testing, quantified surveys, and rock-solid secondary sources. The output isn’t fluff: board-ready sizing with sensitivity ranges, competitor and pricing logic, and message proof that actually moves win rates, every claim sourced, every assumption transparent.
What you get is clarity you can ship. A crisp executive brief with choices and trade-offs, an editable model you can interrogate, and operator-ready plays that spell out who does what, when. We answer where to focus first, what to charge, and which channels scale, so cycles get faster, win rates climb, and unit economics improve. Evidence to action, not just slides.
Our Process
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Intake & Alignment
Clarify decisions, hypotheses, red-lines, and delivery timelines with key stakeholders.
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Research Design
Choose the right blend of methods—expert interviews, surveys, desk research, TAM/SAM/SOM models, conjoint, or pricing tests.
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Fieldwork & Validation
Source the right contributors, run interviews/surveys, and cross-verify with third-party data.
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Analysis & Modeling
Triangulate signals, stress-test assumptions, and quantify upside/downside scenarios.
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Recommendations & GTM Implications
Translate findings into practical moves: targeting, positioning, partnerships, and next-step experiments.
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Delivery & Workshop
Executive deck, detailed appendices, and a working session to align teams and decide.
Key Industries
Retail
Logistics
Packaging
Automotive
Healthcare
Agriculture
Energy & Power
Food & Beverage
Aerospace & Defense
Chemicals & Materials
Hospitality and Tourism
Animal Nutrition & Wellness
Consumer Goods and Services
Real Estate and Construction
Home and Property Improvement
Technology, Media and Telecom
Manufacturing Products and Services
Professional and Commercial Services
Financial Services and Investment Intelligence
What Sets Us Apart
Research you can trust, not rush
Insightful decisions need credible data. We invest the time to validate every source, not just compile it - ensuring evidence you can rely on.
True bottom-up market sizing
We model segments at a regional and country level from the ground up - no copy-pasted global splits. Every estimate is tied to real-world local markets.
Interview-validated numbers
Every number is triangulated with paid stakeholder interviews (buyers, channel partners, distributors, regulators), not desk research alone.
Specialist teams, fewer but deeper titles
Dedicated analyst panels across 19+ industries produce fewer, but deeper and rigorously researched reports - prioritizing quality over catalog volume.
Built-for-you deliverables
From syndicated to custom studies, outputs are tailored to your use case and include sources/audit trail, and an executive action memo with simple ROI logic.
Support that continues after delivery
Analyst access for clarifications, query handling, and agreed customization (free or scoped add-ons) so the research lands in your decisions - not just your drive.
Our Clients
Testimonials
Partnering with MIQ has been instrumental in shaping our growth strategy. Their detailed market insights provided the clarity we needed to identify untapped opportunities and confidently expand into new regions. The team’s professionalism and ability to simplify complex data made decision-making seamless.
We required a highly tailored research project, and MIQ exceeded expectations. Their team listened closely to our unique needs and delivered actionable intelligence within tight timelines. Their work has directly shaped our product roadmap.
The competitive landscape analysis provided by MIQ gave us a clear advantage. Their insights into competitor moves, market shifts, and consumer behavior helped us stay ahead and proactively refine our positioning.
As an investment firm, accurate and timely insights are essential. MIQ delivered comprehensive market due diligence that was both thorough and easy to digest. Their research played a vital role in helping us de-risk a major investment.
Need Answers Tailored to Your Decision?
Tell us your objectives and we’ll propose the fastest path to clarity.
Request a proposal