Market & Player Mapping
Clear taxonomy of competitors, adjacencies, and substitutes - who plays where and why it matters.
Know the moves before the market does
Competitive Intelligence
We track competitor strategy, product, and go-to-market signals—then translate them into specific actions for your roadmap, pricing, and sales playbooks.
What’s Inside Our CI Reports
Signal Monitoring
Releases, hiring patterns, channel checks, pricing pages, filings, and partner moves—curated and summarized.
Product & Pricing Teardowns
Feature matrices, configuration logic, price/pack analysis, and discount intelligence for real-world deals.
Win/Loss & Buyer Insights
Why you win, why you don’t - structured interviews and datasets that tie back to messaging and enablement.
Plays & Counter-Moves
Actionable playbooks: where to attack, where to avoid, and what to change across product, GTM, and success.
Battlecards & Field Enablement
Buyer-ready comparisons with traps to set/avoid, objection handles, and proof points—so reps win live deals.
Why Competitive Intelligence Matters
Competitors shape what buyers expect. Without a current view of their moves - features, pricing, partnerships, messaging - roadmaps drift and deals slow. Our CI filters noise from signal, showing who’s gaining share, where they’re weak, and which plays are working in the field. You get plain-English summaries plus the proof behind them.
We turn those insights into action. Expect clear counter-moves (where to attack or avoid), positioning updates, pricing guardrails, and battlecards your reps can use today. We track impact with simple metrics - win rates vs. target rivals, deal velocity, discount pressure - so product, marketing, and sales stay aligned on what actually converts.
Our Approach
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Scope & Hypotheses
Align on players, products, regions, and the decisions CI must inform in the next 90 days.
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Multisource Collection
Public filings, pricing pages, job posts, partner portals, user forums, channel checks, and interviews.
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Normalize & Triangulate
Standardize definitions, reconcile contradictions, and quantify confidence levels for each finding.
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Analysis & Story
Frame competitor strategy, likely next moves, and implications for your roadmap and pipeline.
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Activation & Cadence
Enablement packs, deal sheets, and a recurring update rhythm so teams stay ahead—not reactive.
Key Industries
Retail
Logistics
Packaging
Automotive
Healthcare
Agriculture
Energy & Power
Food & Beverage
Aerospace & Defense
Chemicals & Materials
Hospitality and Tourism
Animal Nutrition & Wellness
Consumer Goods and Services
Real Estate and Construction
Home and Property Improvement
Technology, Media and Telecom
Manufacturing Products and Services
Professional and Commercial Services
Financial Services and Investment Intelligence
What Sets Us Apart
Research you can trust, not rush
Insightful decisions need credible data. We invest the time to validate every source, not just compile it - ensuring evidence you can rely on.
True bottom-up market sizing
We model segments at a regional and country level from the ground up - no copy-pasted global splits. Every estimate is tied to real-world local markets.
Interview-validated numbers
Every number is triangulated with paid stakeholder interviews (buyers, channel partners, distributors, regulators), not desk research alone.
Specialist teams, fewer but deeper titles
Dedicated analyst panels across 19+ industries produce fewer, but deeper and rigorously researched reports - prioritizing quality over catalog volume.
Built-for-you deliverables
From syndicated to custom studies, outputs are tailored to your use case and include sources/audit trail, and an executive action memo with simple ROI logic.
Support that continues after delivery
Analyst access for clarifications, query handling, and agreed customization (free or scoped add-ons) so the research lands in your decisions - not just your drive.
Our Clients
Testimonials
Partnering with MIQ has been instrumental in shaping our growth strategy. Their detailed market insights provided the clarity we needed to identify untapped opportunities and confidently expand into new regions. The team’s professionalism and ability to simplify complex data made decision-making seamless.
We required a highly tailored research project, and MIQ exceeded expectations. Their team listened closely to our unique needs and delivered actionable intelligence within tight timelines. Their work has directly shaped our product roadmap.
The competitive landscape analysis provided by MIQ gave us a clear advantage. Their insights into competitor moves, market shifts, and consumer behavior helped us stay ahead and proactively refine our positioning.
As an investment firm, accurate and timely insights are essential. MIQ delivered comprehensive market due diligence that was both thorough and easy to digest. Their research played a vital role in helping us de-risk a major investment.
Want a Clearer Edge in Competitive Markets?
Speak with an analyst about a tailored CI program for your category.
Book a call