ICP & Segmentation
Focus on accounts and use-cases with strongest fit, urgency, and willingness-to-pay.
Launch & Scale
Go-to-Market
Turn insight into adoption. We align product, marketing, and sales around a crisp ICP, clear messaging, and a channel plan you can execute—fast.
Where We Help
Positioning & Messaging
Own a sharp “why us” story mapped to pains, gains, and proof that lands with buyers.
Channel Strategy
Direct, partner, marketplace, and ABM motions - sequenced for reach and unit economics.
Launch Playbooks
Golden motions, content assets, enablement kits, and cadences your team can run.
Revenue Ops & Metrics
Pipeline hygiene, dashboards, and feedback loops to iterate what works fast.
Demand Generation & ABM
Build inbound and outbound programs that create qualified pipeline - campaigns, offers, and account plays mapped to buying stages.
Why GTM Alignment Matters
Growth stalls when teams tell different stories. We align product, marketing, and sales on one plan: tight ICP and segments, buyer jobs-to-be-done, and proof-backed messaging. Channels map to the journey - content for awareness, ABM/outbound for consideration, partners for reach and pricing/packaging removes friction. Insights come from VoC, win/loss, and competitive signals.
You get execution-ready assets: campaign briefs, offer hooks, sequences, and rep enablement. We set shared KPIs (pipeline quality, stage conversion, CAC/LTV, payback), build dashboards, and run fast feedback loops. Clear targets, clear motions, the right proof - plus an operating rhythm to scale what works.
Our Approach
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Discover
Interview buyers, audit funnels, and analyze won/lost to surface real adoption drivers.
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Define
Lock ICP, value prop, and proof points tied to pains, alternatives, and budget paths.
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Design
Architect channels and content; map plays, cadences, and SLAs across teams.
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Pilot
Run controlled experiments; instrument KPIs to validate message-market-motion fit.
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Scale & Optimize
Enablement, dashboards, and iteration loops to expand what works and retire what doesn’t.
Key Industries
Retail
Logistics
Packaging
Automotive
Healthcare
Agriculture
Energy & Power
Food & Beverage
Aerospace & Defense
Chemicals & Materials
Hospitality and Tourism
Animal Nutrition & Wellness
Consumer Goods and Services
Real Estate and Construction
Home and Property Improvement
Technology, Media and Telecom
Manufacturing Products and Services
Professional and Commercial Services
Financial Services and Investment Intelligence
What Sets Us Apart
Research you can trust, not rush
Insightful decisions need credible data. We invest the time to validate every source, not just compile it - ensuring evidence you can rely on.
True bottom-up market sizing
We model segments at a regional and country level from the ground up - no copy-pasted global splits. Every estimate is tied to real-world local markets.
Interview-validated numbers
Every number is triangulated with paid stakeholder interviews (buyers, channel partners, distributors, regulators), not desk research alone.
Specialist teams, fewer but deeper titles
Dedicated analyst panels across 19+ industries produce fewer, but deeper and rigorously researched reports - prioritizing quality over catalog volume.
Built-for-you deliverables
From syndicated to custom studies, outputs are tailored to your use case and include sources/audit trail, and an executive action memo with simple ROI logic.
Support that continues after delivery
Analyst access for clarifications, query handling, and agreed customization (free or scoped add-ons) so the research lands in your decisions - not just your drive.
Our Clients
Testimonials
Partnering with MIQ has been instrumental in shaping our growth strategy. Their detailed market insights provided the clarity we needed to identify untapped opportunities and confidently expand into new regions. The team’s professionalism and ability to simplify complex data made decision-making seamless.
We required a highly tailored research project, and MIQ exceeded expectations. Their team listened closely to our unique needs and delivered actionable intelligence within tight timelines. Their work has directly shaped our product roadmap.
The competitive landscape analysis provided by MIQ gave us a clear advantage. Their insights into competitor moves, market shifts, and consumer behavior helped us stay ahead and proactively refine our positioning.
As an investment firm, accurate and timely insights are essential. MIQ delivered comprehensive market due diligence that was both thorough and easy to digest. Their research played a vital role in helping us de-risk a major investment.